Precision Signal for Creative Strategy
Integrating Sliders.AI into Publicis Groupe could unlock sustained growth across both client-facing experiences (frontend) and internal decision infrastructure (backend). Over five years, this could meaningfully contribute to revenue growth and strategic positioning.
Frontend: Enhancing Client Engagement and Campaign ROI
1. Personalized Ad Experiences
Clients use sliders to capture nuanced consumer values
Outcome: Smarter segmentation, higher click-through and conversion rates
2. Interactive Creative Briefs
Sliders help distill brand values and creative direction
Outcome: Streamlined pre-production, less misalignment
3. Real-Time Campaign Feedback
Sliders embedded in ads reveal audience response
Outcome: Enables agile, in-flight content tuning
Estimated 5-Year Frontend Value: Improved client retention + higher campaign ROI across media accounts
Backend: Streamlined Ops and Strategic Decision Support
1. Training and Talent Development
Sliders surface soft-skill gaps and learning priorities
Outcome: Faster ramp-up, better employee utilization
2. Project Prioritization
Teams score urgency, impact, and resource fit
Outcome: Higher efficiency in resource allocation
3. Strategic Modeling for CoreAI Platform
Slider feedback enriches predictive planning across €300M AI portfolio
Outcome: Stronger CoreAI ROI via data-aligned decision loops
Estimated 5-Year Backend Value: Cost savings, optimized AI operations, and deeper planning fidelity
5-Year Value Contribution
| Area | Potential Impact |
|---|---|
| Frontend | Higher retention + campaign efficiency |
| Backend | Operational gains + better AI data quality |
| Total | Sustained contribution to Publicis’s €13.97B global growth |
Strategic Fit
- Client Clarity: Slider feedback demystifies consumer signals
- Operational Signal: Aligns creative bets with real user data
- AI Readiness: Strengthens CoreAI with structured human input